21CMC offers strategy-first marketing support tailored to emerging smooth jazz artists. Rather than one-size-fits-all "promo," every engagement starts with your music, your goals, and your current reality.
What We Do
Artist Branding & Positioning
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Clarify your artistic identity and how it is presented to the world.
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Align your sound, image, and message so your presence is unmistakable across platforms, press, and live events.
Audience Growth & Global Reach
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Build genuine connections with listeners rather than chasing vanity metrics.
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Use data-informed tactics to grow your audience across regions, platforms, and live performance opportunities.
Strategic Music Marketing
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Design campaign strategies around releases, tours, or key milestones.
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Identify the right channels — digital, radio, live appearances, and partnerships — that actually reach your audience.
Consulting & Creative Guidance
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Provide ongoing insight and feedback as your career evolves.
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Help you evaluate opportunities, prioritize investments, and stay focused on the moves that matter most.
Our Pricing Philosophy
21CMC is not the "cheapest option," but it is intentionally structured to be accessible for emerging smooth jazz artists who are usually priced out of big-agency support.
As a veteran-owned, boutique consultancy, 21CMC focuses on delivering big-agency quality with fair and transparent pricing for artists who are serious about their crafts but do not have unlimited marketing budgets. We believe that meaningful brand awareness and strategic guidance should be available to creatives at any stage of their career.
The goal is not to undercut the market, but to offer high-caliber strategy, execution, and care at a level that emerging smooth jazz artists and mission-aligned partners can realistically access. That means right-sized scopes, honest conversations about budget, and proposals designed to deliver meaningful results without unnecessary bloat.
How We Work Together
Flexible Engagement Options
Some artists engage us for specific campaigns or releases, while others prefer ongoing consulting as their career grows and new opportunities appear. Both approaches are available and customized to your situation.
Grants & Funding Support
Many emerging smooth jazz artists have talent but not the marketing budget. When appropriate, 21CMC helps identify and shape grant opportunities and community-minded funding that can support brand awareness campaigns in your city or region. That way, more of your energy and resources stay focused on the music while we help find creative ways to fund the work.
Getting Started
It begins with a consultation to understand your music, goals, and current position, followed by a tailored strategic plan and recommended next steps.
After the initial consultation, you receive a clear proposal with two or three options that respect your goals, your budget, and your stage of growth. My role is to bring big-agency quality to emerging smooth jazz artists at a level that makes sense for where you are right now.
Crowdfunded campaigns for your next chapter
Not every artist has the budget to fund a full marketing push alone—and that’s okay. 21CMC can help you launch focused crowdfunding campaigns that invite your fans, friends, and supporters to invest directly in your next release, tour, or visibility push. Together, we design a clear story, set realistic goals, and align rewards with your brand so it feels authentic, not salesy.​Beyond raising money, the real power of crowdfunding is community. A well-designed campaign builds buzz, deepens connection with your audience, and creates a shared sense of ownership in your success as an emerging smooth jazz artist. It becomes both a funding tool and a visibility engine that can boost your career far beyond a single project."