About Us
Who We Are
Hello and welcome to 21st Century Marketing Consulting. 21CMC exists to elevate emerging smooth jazz talent with expert marketing that resonates globally. If you are ready to amplify your sound and connect with the right audience, you are in the right place.
At 21CMC, the focus is simple: empower smooth jazz artists with thoughtful, innovative marketing strategies that turn passion into a sustainable, global presence.
My Story
My name is Michael Gentry. I launched 21CMC after a career spent driving growth and brand visibility across diverse industries including healthcare, transportation, and consumer markets. Over time, that broad marketing experience evolved into a focused passion: helping emerging smooth jazz artists step confidently into the global spotlight.
From leading statewide campaigns and managing multimillion-dollar marketing budgets to building client-centered programs, my work has always lived where strategy, storytelling, and impact meet. Today, that same discipline and enthusiasm serve smooth jazz talent — designing campaigns, crafting compelling artist narratives, and opening doors to audiences far beyond the local stage.
Our Philosophy
21CMC is dedicated to supporting emerging smooth jazz artists with industry-aware strategies and practical execution. Smooth jazz is not just a genre — it is an experience. The role of 21CMC is to protect that authenticity while helping artists navigate modern music marketing, audience growth, and global reach.
With a deep appreciation for artistry and a strategic approach to promotion, we help transform musical talent into a brand that resonates beyond borders.
Beyond 21CMC, I invest my time mentoring justice-involved youth, guiding people out of harmful belief systems, and sharing the same research-based, disciplined approach that has shaped my life's work. That heart for overlooked people and spaces is the same heart that drives this work with emerging smooth jazz artists.