These journeys highlight how 21CMC partners with established creatives and platforms to shape the next chapter of their story, not to “fix” what already works. Each profile is forwardlooking and grounded in mutual respect for the work already on the table.
Featured Journey: Loretta Perry – “Velvet Nights” And Beyond
Starting point
Loretta Perry is an internationally renowned, critically respected smooth jazz vocalist whose recordings and collaborations reach listeners across borders on major platforms like Spotify and Apple Music. In addition to her recording career, she is the host of “Velvet Nights with Loretta Perry,” a weekly smooth jazz radio broadcast that invites fans into an intimate, latenight listening experience on ATX Soul Radio. ​
Loretta is focused on deepening her connection with listeners through new music, selective collaborations, and meaningful fan engagement across social media and her Mondaynight radio audience, while keeping live performances as rare, special moments rather than a constant grind.
Strategy
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Refine Loretta’s artist and radiohost brand so her visuals, language, and story reflect her status as a “rare jazzy jewel” – a voice you experience primarily through her recordings, collaborations, and “Velvet Nights,” with occasional, highly curated inperson appearances.
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Design a unified digital ecosystem (website hub, social profiles, streaming, and ATX Soul/“Velvet Nights” presence) that makes it easy for fans and industry to discover her catalog, follow her show, and stay informed about new music and special moments.
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Build light, dataaware promotion frameworks around releases, guest features, and radio milestones, so each new moment (a single, a feature, a special “Velvet Nights” episode, or a rare appearance) compounds her audience rather than existing as a oneoff. ​
Where this journey is headed
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A clearly defined identity as an indemand recording and broadcast talent whose “Velvet Nights” platform and catalog feed each other, encouraging fans to move fluidly between her music, her show, and her social presence.
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A fan experience built on “catch her while you can” energy: strategic, rare appearances that feel like events, reinforcing Loretta as someone you are fortunate to see live, not someone you can easily take for granted.
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A sustainable rhythm of releases, collaborations, and broadcast features that allows Loretta to grow globally while protecting her energy and artistic focus.
Featured Journey: ATX Soul Radio – The Sound Of Central Texas
Starting point
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ATX Soul Radio is an established, Austinrooted online station already known as a home for R&B, soul, smooth jazz, gospel, blues, and conscious hip hop, with a growing listener base across Central Texas and beyond. Founder and CEO Steve Savage brings decades of community radio experience and onair credibility, making ATX Soul a trusted cultural voice rather than just another stream in the background.
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ATX Soul is entering a new phase: a structured 6month Central Texas brandawareness roadmap designed to anchor the station as the soulful sound of the region while building a platform that can scale nationally and, eventually, internationally.
Strategy
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Lock in a clear message and identity – “The Sound of Central Texas in 2026” – that shows listeners, partners, and sponsors exactly what ATX Soul stands for and why it matters in Austin, San Antonio, San Marcos, Round Rock, Pflugerville, Killeen, and Temple.
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Execute a phased campaign that layers digital storytelling, shortform video, community events, microactivations, and regional features like “New Music Monday” and special programming blocks to turn casual listeners into loyal fans.
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Develop sponsorship and partnership structures that respect ATX Soul’s authentic, communitydriven ethos while giving businesses and institutions clear, measurable value—creating a blueprint for syndication and national expansion in subsequent phases.
Where this journey is headed -
ATX Soul is recognized as the premier soulful and cultural voice of Central Texas, with name recognition that shows up in media mentions, event partnerships, and listener surveys across the region.
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A repeatable, datainformed playbook for expansion—what messages, content formats, and partnerships actually move the needle—that can be used to approach syndication, national brands, and new markets.
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A stronger, more visible platform for onair personalities (including hosts like Loretta Perry) and regional artists, turning ATX Soul into a launchpad and connective tissue for the broader creative ecosystem.
Featured Journey: Marvin Mason – From Page To Screen And Soundtrack
Starting point
Marvin Mason is a published fiction author whose work, including titles such as “The Expert Witness,” is already available to readers on major platforms like Amazon, giving him a real catalog and a discoverable footprint. His stories speak to audiences who gravitate toward characterdriven, emotionally resonant narratives—the same kinds of readers and viewers who connect with Tyler Perry–type films and series.
The next chapter is not just “sell more books,” but to build Marvin as a multiplatform storyteller whose worlds move from page, to audio, to screen—while opening doors for 21CMC’s music clients to contribute voiceovers, original music, and soundtrack material inside those stories.
Strategy
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Elevate Marvin’s author brand and distribution from “available on Amazon” to “present across key outlets,” including Barnes & Noble and other major retail and digital platforms, with consistent bios, positioning, and visual identity.
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Develop an integrated audio strategy: adapt select titles into audiobooks that intentionally feature smooth jazz artists and vocal talent from the 21CMC ecosystem—blending narrative, voice, and music into a signature experience.
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Build a pipeline for screen adaptation by translating core works into screenplay treatments, packaging them with sizzle materials (author bio, synopsis, concept art, sample audio, and featured artist clips), and targeting producers whose audiences align with Marvin’s themes (e.g., Tyler Perry–style studios and similar entities).
Where this journey is headed
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Marvin positioned as a crossformat storyteller whose stories live on bookshelves, in earbuds, and on screens, rather than only on a single retail listing.
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A new lane of opportunity for 21CMC music clients, who can gain soundtrack placements, character themes, interlude music, and narration roles inside Marvin’s expanding audio and visual universe.
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A replicable creativebusiness model where one author’s IP becomes a platform to showcase multiple artists—creating a symbiotic ecosystem of stories, voices, and music.